University Communications and Marketing (UCM) is aligned with the university’s mission to strengthen 91±¬ÁÏ’s brand and tell our story throughout Raider country and beyond. UCM is strategically prioritized to deliver compelling results that will enhance recruitment, retention, and external engagement efforts with 91±¬ÁÏ’s important partnerships.
With a focus on institutional priorities, UCM is structured to be an efficient, purpose-driven model that supports the needs of the university community. Our teams include:
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Enrollment and Partner Marketing, Brand Strategy
Start here for recruitment, partnerships, and brand projects.
- Enrollment Marketing
- University Partnerships
- Brand
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Campus and Advancement Marketing
Start here for college, department, and internal projects.
- Academic Units
- Advancement
- Internal Audiences
How We Can Help
UCM is your strategic marketing partner that will help you achieve your goals and objectives. We will work with you to develop a cohesive marketing strategy to achieve the optimal return on your marketing efforts.
- Strategic marketing, both long and short-term strategies
- Integrated marketing communications plans to reach and motivate prospects in each segment through their decision cycle (including traditional media, social media, emerging channels, joint-marketing partnerships)
- Website improvement and enhanced metrics
- Prioritized budget recommendations and implementation timelines ranging from no-cost options to higher-cost options based on measurable return on investment
- Social media tactics and strategy